THE STORY

CJ Perez is the first American woman, the first Latina, and the youngest person to ever race in SailGP, the world's premier sailing league. Perez has a particular interest in using data to improve sailing performance and leverages Oracle Cloud for her winning strategy.

THE WORK

3 months of pre-production culminated in an epic 5-day shoot in Hawaii Kai where my crew and I spent time with CJ, her parents and her sailing coach.

DELIVERABLES

Full Length Documentary 

Shortened version for broadcast

5x Social media videos 

Diversity & Inclusion Blog

Medium Blog

SailGP Blog

RESULTS

• 4.3M YouTube views (Most viewed video on Oracle's YouTube of all-time)

•70.3% increase on Oracle.com page, WoW

•10k+ Employees engaged with over slack

•Aired during final race of Season 2 on CBS

•Three 3rd party publications