An adventure-driven storyteller.

Who I am
Hi, I'm Anthony. I'm passionate about creating content, campaigns, and brand systems that build authentic connections and drive lasting impact. I thrive at the intersection of storytelling, strategy, and craft—whether it's video, design, or photography.

What I do
Over the past two decades, I've led creative and production teams across entertainment, tech, and e-commerce, producing work for some of the world’s most recognizable brands.

At eBay, I serve as Executive Producer for Brand Design, where I helped create and launch EVO, a global design system redefining eBay’s visual identity across typography, photography, motion, iconography, and more. I also lead our photography efforts—from concept to execution—developing a new visual language and directing global shoots that serve marketing, product, and evergreen brand needs.

Before that, I was Director of Video Production at Oracle, managing a 14-member team delivering high-impact photo, video, and motion content across global campaigns. My team produced 100+ assets annually, partnering with brands like Red Bull Racing, Spotify, MasterCard, and Chipotle.

Earlier at Amazon, I led production for Echo, Kindle, and Fire TV launches, building scalable systems for global localization and collaborating with engineering and product teams to ensure seamless delivery.

Accomplishments
• Led creation and rollout of eBay’s EVO design system, deployed across 100+ global touchpoints
• Directed and scaled global photography strategy at eBay to unify visual language across channels
• Produced Oracle’s highest-performing video (5M+ views), featured by Red Bull, and drove 8x higher marketing conversions
• Built Amazon’s localization pipeline for launch videos in 10+ countries
• Scaled Hot Snakes Media from $2.3M to nearly $30M, overseeing 50+ series and leading network negotiations